Valentine's Day in Colombia is one of the most anticipated celebrations of the year. Unlike most countries that celebrate Valentine's Day on February 14th , in Colombia this date is commemorated on the third Saturday of September . But why was the date changed, and what lies behind this special tradition?
In this article you will learn about the origin, history, customs and cultural importance of this celebration that unites millions of Colombians every year.
Origin of Valentine's Day in Colombia
The history of Valentine's Day in Colombia dates back to the mid-20th century. Originally, as in many other countries, it was intended to be celebrated on February 14th , the date dedicated to Saint Valentine , the patron saint of lovers.
However, Colombian merchants of the time noticed that February was a slow month for economic activity , while sales were more brisk in September. Therefore, it was proposed to move the celebration to the third Saturday of September , a decision that quickly gained popularity throughout the country.
This is how the Day of Love and Friendship was born in Colombia , a date that preserves the essence of romantic love but also highlights the value of friendship, making it a more inclusive and joyful celebration.
Why is it celebrated in September and not in February?
There are several reasons why this date is celebrated in September in Colombia:
Avoid coinciding with the school season and February exams.
Boosting the economy in the second half of the year , when sales traditionally decline.
Take advantage of the weather and the proximity to the end of the year , which favors social activities.
To create a unique identity in contrast to the foreign celebration of Valentine's Day.
Over time, this commercial decision transformed into a cultural tradition , so deeply rooted that today it is part of the country's festive calendar.
The meaning of Valentine's Day for Colombians
Beyond commerce, Valentine's Day in Colombia has become an occasion to strengthen bonds. It's a day to celebrate affection, gratitude, and unity , both between couples and among friends, family, and coworkers.
Many companies, schools, and universities organize special activities, exchanges, and games related to friendship and love.
Secret Santa, the most popular tradition
One of the most characteristic elements of Valentine's Day in Colombia is the Secret Santa game . This custom involves each person randomly choosing the name of someone to whom they must give a gift without revealing their identity until the end of the game.
The exchange usually includes:
Small gifts or "sweetened" treats with sweets and chocolates.
Surprise gifts on the final day.
Group meetings or celebrations to discover the secret friend.
This tradition is so popular that it is practiced in schools, offices, universities and families , promoting fun and camaraderie.
Ideas for celebrating Valentine's Day
Celebrating this day doesn't necessarily mean spending a lot of money. The important thing is to share meaningful moments . Here are some ideas:
Organize a homemade dinner or picnic.
Prepare a personalized letter or message.
Participate in a secret Santa game.
Do charity work or give the gift of quality time.
Give flowers, chocolates, or Colombian handcrafted items as gifts.
In any case, the essential thing is to keep alive the tradition of showing affection and gratitude.
Differences between Love and Friendship Day and Valentine's Day
Although both celebrations share the same essence, there are notable differences:
| Aspect | Valentine's Day (Colombia) | Valentine's Day (International) |
|---|---|---|
| Date | Third Saturday of September | February 14 |
| Approach | Love and friendship | Romantic love |
| Origin | Commercial and cultural adaptation | Religious, in honor of Saint Valentine |
| Traditions | Secret Santa, get-togethers, group gifts | Dates, flowers and chocolates for two |
These differences show how Colombia has adapted a global celebration to its own identity and calendar.
How Valentine's Day is celebrated in different regions of Colombia
Each region of the country brings its own cultural touch to this date:
In the Andean region , family gatherings and office exchanges predominate.
On the Caribbean Coast , the celebration is usually accompanied by music, parties and typical gastronomy.
In the Colombian Pacific , social gatherings are combined with community events.
In the Coffee Region and Antioquia , shopping centers organize special activities and promotions.
This diversity reflects the warmth and joy with which Colombians celebrate their emotional bonds.
Economic and social impact of the date
Valentine's Day generates significant economic activity in the country. Sectors such as floriculture, gastronomy, gifts, entertainment, and technology experience an increase in sales.
In addition, many brands take the opportunity to launch advertising campaigns and promotions , strengthening the emotional bond with their customers.
According to trade studies, this is one of the most profitable dates after Christmas and Mother's Day .
The symbolic value of celebrating love and friendship
Beyond the material aspects, this celebration reinforces essential values in Colombian society: solidarity, respect, affection, and unity . It is an opportunity to reflect on the importance of nurturing personal relationships and strengthening emotional bonds.
That's why Valentine's Day remains one of the most beloved dates on the national calendar.