Why is Tourism Day celebrated? - Colombia 2023

Colombia , a country located in the northwestern region of South America, stands out for its extraordinary natural diversity, rich culture, and historical heritage. Tourism Day in Colombia is an annual celebration that highlights the importance of this industry and its impact on economic development, the preservation of heritage and the promotion of the country's image internationally.

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The origin of Tourism Day

Tourism Day in Colombia was established on September 27, commemorating the founding of the Colombian Association of Travel and Tourism Agencies ( ANATO ) in 1949. ANATO is an organization that represents travel and tourism agencies in the country and plays a fundamental role in the promotion and development of tourism in Colombia.

Tourism Day in Colombia has a deep meaning and covers several fundamental aspects:

Promotion of the tourism industry: This holiday seeks to promote tourism as an engine of economic development in the country. Tourism in Colombia has experienced significant growth in recent years, generating employment, attracting investment and contributing to the development of local communities.

Appreciation of natural and cultural diversity: Colombia is recognized worldwide for its biodiversity and its amazing landscapes. From its Caribbean beaches to its tropical jungles and towering Andes mountains, the country offers a variety of tourist destinations that captivate visitors from all over the world. In addition, the cultural diversity and historical heritage of Colombia are also aspects valued on Tourism Day, since they promote the appreciation and preservation of national identity.

Promotion of sustainable tourism: Tourism Day in Colombia also seeks to promote sustainable tourism practices that protect the natural and cultural environment of the country. Responsible tourism is promoted, which respects natural resources, conserves biodiversity, benefits local communities and promotes intercultural dialogue.

Celebration of Tourism Day in Colombia

Tourism Day in Colombia is celebrated throughout the country with various activities and events . These celebrations seek to involve key players in the tourism industry, as well as the general population, in promoting and valuing tourism in Colombia.

In the main cities of the country, tourist fairs and exhibitions are organized where destinations, services and products related to the industry are presented. In addition, cultural activities are carried out, such as folklore shows, typical dances, regional music presentations and traditional gastronomy, which allow visitors to immerse themselves in the cultural richness of Colombia. In rural areas and in the most emblematic tourist destinations, outdoor activities are carried out, such as guided tours, ecological walks, bird watching, bike rides and visits to national parks and nature reserves. These activities highlight the natural beauty of the country and promote nature and adventure tourism.

Likewise, Tourism Day in Colombia is a propitious occasion to recognize and reward those actors in the tourism industry who have contributed significantly to the development and promotion of tourism in the country. Recognitions and distinctions are given to companies, entrepreneurs, tour guides and other professionals who have demonstrated excellence in their work and have been drivers of the growth of tourism in Colombia .

The impact of tourism in Colombia

Tourism plays a vital role in the Colombian economy. In addition to generating direct and indirect employment, tourism contributes to economic diversification, investment attraction and infrastructure development. Likewise, tourism helps to strengthen the image and the country brand of Colombia, positioning it as an attractive and safe destination for visitors from all over the world.

Tourism also has a positive impact on the conservation of Colombia's natural and cultural heritage. The visit of tourists to national parks, natural reserves, archaeological sites and indigenous communities promotes the appreciation and protection of these spaces and their culture. In addition, tourism fosters cultural exchange and understanding between people from different countries and cultures. Through interaction with foreign visitors, Colombians have the opportunity to share their rich culture, learn from other cultures, and promote tolerance and respect for diversity.

Despite the advances in the tourism sector , Colombia still faces challenges and has opportunities for improvement. Some of the challenges include promoting lesser-known tourist destinations, improving tourism infrastructure and services in rural areas, diversifying the tourism offer, and training key players in the industry. However, Colombia's tourism potential is enormous. The country has a wide range of natural, cultural and heritage attractions that can be explored and enjoyed by national and international tourists. In addition, the country's opening to the world, the improvement in security and political stability, and investments in tourism infrastructure have contributed to consolidating Colombia as an increasingly popular and globally recognized tourist destination.